Founded in April 2010, Effusion Entertainment, LLC is a music publishing and consultation company for the modern era. Adaptable, broad-reaching and agile, Effusion Entertainment has signed songwriters, writer-artists, writer-producers and formed strategic alliances with record and publishing companies in both Nashville and New York City. The company’s fortes include strategic writer signings, artist development, song placements, and a keen eye toward the future of the publishing business.
Effusion is lead by Mike Molinar and Martha Earls, veteran music publishers with a combined twenty five years of experience in music publishing. With strong, positive reputations in the Nashville music industry based on talent, aggressiveness, effective song-plugging and strong industry relationships, their individual efforts as creative directors for both major and independent publishing companies have created a legacy of fiscal and creative successes. Since joining forces, their synergy of networks and the complementary nature of strengths have yielded dozens of placements and many more opportunities.
Previous to Effusion, Molinar and Earls built a catalog of over 600 songs for Elevation Music Publishing. Song placements from this catalog include numerous major label artists such as Brad Paisley, Rascal Flatts, Natasha Bedingfield, Jewel, Trace Adkins, Blake Shelton, Montgomery Gentry, Jamey Johnson, and Rodney Atkins among others.
Prior to starting her own ventures, Earls worked at two major publishing corporations, Warner/Chappell Nashville and BMG Music Publishing Nashville. Earls played a vital role in major successes for both companies. While at BMG, Earls managed the career of Ed Hill, leading to Hill being named BMI Songwriter of the Year in 2006. She also represented hit songwriters Marcus Hummon (“Bless the Broken Road”), Chris Lindsey (“Amazed”) and Bill Luther (“Let’s Make Love”). During her tenure at Warner/Chappell, Earls played an integral role in the company’s achievement of BMI Publisher of the Year, including managing two-time BMI Songwriter of the Year, Marv Green, and ACM Song of the Year winner David Vincent Williams (“I’m Movin’ On).
While at both companies, Earls also signed and managed a number of major label recording artists including Jake Owen, Jason Michael Carroll, and Emily West. Earls secured cuts by such superstars as Kelly Clarkson, Reba, Kenny Chesney, Keith Urban, Rascal Flatts, Brad Paisley, and Martina McBride, among many others.
In 2007, Earls was recognized as one of Nashville’s Emerging Leaders by the Nashville Chamber of Commerce. She is a member of the CMA, ACM, and NARAS.
Earls assisted or was directly responsible for the placement of such hits as:
- “Find Out Who Your Friends Are” recorded by Tracy Lawrence (with Kenny Chesney and Tim McGraw). Written by Ed Hill and Casey Beathard, #1 Radio & Records.
- “Lucky Man” recorded by Montgomery Gentry
Written by David Lee and Dave Turnbull, #1 R&R/Billboard
- “How ‘Bout Them Cowgirls” recorded by George Strait
Written by Ed Hill and Casey Beathard, #2 R&R/Billboard
- “Songs About Me” recorded by Trace Adkins
Written by Ed Hill and Shaye Smith, #2—R&R/Billboard
- “I’m Movin’ On” recorded by Rascal Flatts
Written by D. Vincent Williams and Phillip White, #3 R&R/Billboard
- “Ain’t Nobody Gonna Tell Me What to Do” recorded by Van Zant
Written by Craig Wiseman and Tony Mullins, Top-10—R&R/Billboard
Over the past thirteen years, Molinar played a major role in the growth and success of several of Nashville’s leading independent music publishers. As the Creative Director for Cal IV Entertainment from 2000 to 2007, Molinar played a vital role in the placement of copyrights on over 45 million albums. Molinar also signed and/or managed the careers of Odie Blackmon (“She’ll Leave You with a Smile”), Dave Berg (“Stupid Boy”), and Jim Collins, all who were named to Billboard Magazine’s Top Ten Songwriters list under his management. Additionally, Berg was named 2008 ASCAP Songwriter of the Year and Nashville Songwriter Association International Songwriter of the Year in 2007.
While at Cal IV, Molinar also spearheaded the acquisition of Jim Collins’s Makeshift Music catalog which included “The Good Stuff” (Billboard Song of the Year) and “I Don’t Feel Like Lovin’ You Today” (2006 Grammy Nominee for Country Song of the Year), as well as the Glenn Nikki catalog which featured Reba’s #1 song “Forever Love”.
Previously, Molinar began his career with Reba McEntire’s Starstruck Writers Group where he represented David Malloy (BMI Writer of the Century), Liz Hengber, Wynn Varble, Dave Berg, Jim Collins and the catalog of recent Nashville Songwriters Hall of Fame inductee, Mark D. Sanders. Molinar is a member of the CMA, ACM and NARAS.
Molinar assisted or was directly responsible for song placements on such artists as Toby Keith, Martina McBride, Trace Adkins, Faith Hill, Jason Aldean, Randy Travis, Joe Nichols and Blake Shelton, as well as the following hit songs:
- “It Just Comes Natural” recorded by George Strait
Written by Jim Collins & Marv Green, #1 R&R/BB
- “If You’re Goin’ Through Hell” performed by Rodney Atkins
Written by Dave Berg/Sam Tate/Annie Tate, 4 week #1 R&R/BB
R&R/Billboard Song of the Year 2006, ACM Song of the Year Nominee
- “She’ll Leave You with a Smile” recorded by George Strait
Written by Odie Blackmon & Jay Knowles, 2 week #1 R&R/Billboard
- “I May Hate Myself in the Morning” recorded by Lee Ann Womack
Written by Odie Blackmon, #7 – R&R/Billboard, CMA Single of the Year
- “It’s Good To Be Us” performed by Bucky Covington
Written by Dave Berg and Tim James, #11 Billboard Top Country Songs
- “Unconditional” recorded by Clay Davidson
Written by Liz Hengber, Deanna Bryant and Rivers Rutherford, #1 R&R/BB